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• 90% of all SMS text messages are read within 3 minutes.
• Open rates of an SMS ranks around 98% while emails is around 22%.
• Mobile offers are 10 times more likely to be redeemed than printed offers.
• 90% of consumers feel that mobile loyalty programs are worthwhile.
• 46% of smartphone owners say they couldn’t live without their smartphone.
• 82% of respondents in a survey say they open every SMS text.
• Mobile advertising spending is estimated to reach about R2673 billion by 2019.
• The first SMS ever sent was in 1992 by a Brit called Neil Papworth who texted ‘Happy Christmas’ to Vodafone director Richard Jarvis.